In this weekly Throwback Thursday series, we surface memorable TV advertising spots from days past – ones that made us laugh, inspired us, or sparked an affinity for a brand.
On Monday, Coca-Cola announced that it would be relaunching everyone’s favorite ’90s soda brand, Surge. The relaunch is a joint effort with online retailer Amazon.com. The 12-packs sold out in just a few hours.
Surge was Coca-Cola’s attempt at challenging that other highly caffeinated, neon-green soda, Mountain Dew. The soda was originally launched in 1996 and for a few years, it challenged Mountain Dew’s marketshare and became wildly popular before dropping off again. Surge was discontinued in the early 2000s.
Despite that Surge hasn’t been stocked on grocery store shelves in 12 years, it didn’t stop a Facebook group consisting of 148,000 likes from lobbying for the drink’s return. Surge marks the first discontinued product that Coca-Cola has returned to the market. It’s also the first product that they’ve ever offered solely through e-commerce. Judging by the response so far, it likely isn’t the beverage brand’s last.
Check out this classic Surge ad from 1997 – try not to get the urge to run into the basement, pull out GoldenEye 007 and the N64 and play until the early morning hours.
Do you have a TV spot that you would like us to feature in a Throwback Thursday post? Let us know in the comments section below!