In this weekly Throwback Thursday series, we surface memorable TV advertising spots from days past – ones that made us laugh, inspired us, or sparked an affinity for a brand.
Cue the roses, champagne, chocolates, and overpriced steaks – Saturday is February 14, better known to those more romantically-inclined as Valentine’s Day. February 14 was first designated St. Valentine’s Day in 1537 by King Henry VII, but in modern times, it’s a thriving $19 billion industry.
Whatever your feelings are about Valentine’s Day, it is now undoubtedly tied to feelings of romance and love. Every year, the advertising industry tries to convince lovebirds to buy sparkly jewelry, heartfelt cards, rare chocolates, or anything else that conjures up warm and fuzzy feelings.
In 2010, Google jumped in as a first-time Super Bowl advertiser, which happens to fall right before Valentine’s Day. In the 60-second spot, Google’s in-house creative team somehow manages to take the audience through all the emotions and excitement of a budding Parisian romance – with only Google search pages.
So even if you’re a proponent for rebranding February 14 as Single Awareness Day, I dare you to not feel just a little bit less jaded after watching this one.
Have a Throwback Thursday spot that you’d like us to share next week? Let us know in the comments section below!