October 9, 2019

MRC, Clients, and clypd’s Cross-Platform Solution

On September 4, 2019 the Media Rating Council (MRC) released its Cross-Media Audience Measurement Standards. In the words of the MRC, this is an “important milestone in MRC’s […]
November 27, 2018

Using Viewing Probabilities to Explore Advanced Audiences

Because age and gender demographics have traditionally been used by the advertising industry, viewing patterns have been well established and are mostly consistent over time. With […]
August 29, 2018

Maximizing Reach in Linear TV, or How to Choose the Location of a New Coffee Shop

As audience-based linear TV campaigns become more common, we are seeing that the default goal of campaign optimization is shifting from maximizing advanced target impressions to […]
February 27, 2018

The Amazing Race of Forecast Models

Deal or No Deal To plan for a TV advertising campaign, it is important to have a good understanding of the trend in TV audiences: who […]
May 16, 2017

Jingsong Cui on Forecasting in the Television Industry

In this special Q+A, we talk with Jingsong Cui, clypd’s Head of Media Analytics. We discuss the importance of forecasting, clypd’s approach to forecasting, and what […]
September 16, 2016

Can We Trust Political Polls and Why Do We Still Use Nielsen Ratings?

The answers to these questions have a common origin that takes us back 80 years to 1936. Commercial consumer and social research was a new business then – AC Nielsen had been founded 13 years previously (in 1936 it was about the same age as Facebook is now) and Gallup inc. was just one year old. As it turned out, events in 1936 would soon make Gallup front-page news. Like 2016, 1936 was a general election year in the US and there were opinion polls. One organization that considered itself expert in this field was The Literary Digest, a magazine that had been in the polling business since 1916.