August 30, 2018

A Little R-E-S-P-E-C-T for Aretha, the Commercial Performer

Few people have the depth and breadth in their career in commercials to have appeared in ads for cars and gasoline, candy bars, a credit card, […]
April 26, 2018

Cinco de Mayo: More than a Reason to Drink Corona

Cinco de Mayo is around the corner and you are likely to be one of many who have a few Coronas to mark the occasion. Cinco […]
August 18, 2017

The 100th Anniversary of Fluff

Archibald Query. You may not know his name, but if you have spent much time in New England, there is a very good chance you know […]
July 20, 2017

Remember When Amazon Just Sold Books?

When Amazon officially opened for business on July 16, 1995, the only thing they offered were books. Within just one month, Amazon had shipped books to […]
June 29, 2017

Slipping ‘n Sliding into Summer

For children of the 80s, few things evoke stronger memories of summer than Slip ‘N Slides, Super Soakers, Fla-Vor-Ice, and if you live in New England, […]
May 25, 2017

A Long, Long Time Ago, Star Wars Changed Movie Marketing Forever

Today marks Star Wars’ 40th anniversary. On May 25, 1977, “Star Wars: A New Hope” began its run across silver screens around the US. The film kicked off a global […]
February 2, 2017

This is SportsCenter

As I read the news this week that Wieden and Kennedy and ESPN were parting ways after a 25 year partnership, I kept thinking, “follow me, follow me to freedom”. W+K was responsible for the long running “This is SportsCenter” campaign, among other great work for ESPN. The campaign, which began in 1994, mixed sports, celebrity, and a behind-the-scenes look at the high-rated sports news program. “Follow me to freedom” comes from one of my favorite spots in the campaign. In this spot, SportsCenter’s production team engages in a Y2K test. Things don’t go well, and in seconds, alarms sound, the lights go out, athletes loot the place. Mark McGwire takes a baseball bat to a computer. Jonathan, the University of Connecticut mascot, a dog, absconds with some awards. The show’s announcers read highlights by candlelight.
December 1, 2016

Coke’s Polar Bears Come Back for the Holiday Chill

With Thanksgiving and Black Friday behind us, we slide head-first into the holiday season. There are few advertising campaigns as enduring as the Coca-Cola polar bear spots. The cute, animated polar bears, slipping and sliding in the Artic stole hearts (and sold) Cokes. And for the first time since 2013, Coca-Cola is bringing back the polar bears on select Coca-Cola packages, including Coke, Coke Zero, Diet Coke, and coke Life. While the polar bears will grace packages of the the soda, they don't make an appearance in this year's holiday TV campaign, called "A Coke for Christmas." The spot features a teenager as he surprises people in his community with bottles of Coke, saving his last bottle for St. Nick.
October 13, 2016

The Little Mints Making Big Noise

Tic Tacs. In recent days, thanks to newly surfaced comments made ten years ago on a hot mic by controversial GOP candidate Donald Trump, they have been front page news. First produced in 1969 with a less catchy name, Tic Tacs were rebranded just a year after being on the market. They are named after the distinctive sound produced when they rattle in their hard plastic container.