August 29, 2019

Light Some Candles, Carefully – Smokey Bear Turns 75 This Month

Cultural and public service icon Smokey Bear turns 75 this month. The long-running campaign for wildfire prevention awareness has led to an estimated 96% of Americans […]
May 30, 2019

Stranger Things Have Happened, But Not Often: the Reintroduction of a Failed Soda

On April 23, 1985, the Coca-Cola Company debuted New Coke, replacing its flagship and market-leading soda, then called Coke. Blind taste tests, a market research strategy […]
March 28, 2019

March Madness: A Slam Dunk for Advertisers

Roughly 100 million people will tune in to the 68-team March Madness college basketball tournament this year. Played across three weeks, in 14 cities, from the […]
November 29, 2018

Retailers and Advertisers Flock Around Rockefeller’s Annual Tree Lighting

Earlier this month, it was warm enough, and quiet enough, to sit outside on the patio at Rockefeller Center, and enjoy a glass of wine at […]
November 27, 2018

Using Viewing Probabilities to Explore Advanced Audiences

Because age and gender demographics have traditionally been used by the advertising industry, viewing patterns have been well established and are mostly consistent over time. With […]
September 27, 2018

Pumpkin Spice Sells a Latte of Goods

It seems that every year, more fall activities creep in before Labor Day. More and more schools start early. And this year, Starbucks released the Pumpkin […]
September 17, 2018

Regression to the Mean: What is it and Why Does it Matter for TV Advertising?

What can Magic Johnson teach us about advanced TV advertising? He has appeared in many commercials over the years (including AT&T, Coca Cola and MasterCard), but […]
August 30, 2018

A Little R-E-S-P-E-C-T for Aretha, the Commercial Performer

Few people have the depth and breadth in their career in commercials to have appeared in ads for cars and gasoline, candy bars, a credit card, […]
August 29, 2018

Maximizing Reach in Linear TV, or How to Choose the Location of a New Coffee Shop

As audience-based linear TV campaigns become more common, we are seeing that the default goal of campaign optimization is shifting from maximizing advanced target impressions to […]