If you watch TV in the morning, enjoy the personalities and news as you prepare for the day ahead, but treat the program as background noise, you are one of many millions of people who start your day as Pat Weaver hoped. When the “Today Show” launched 64 years ago last weekend, these were some of its founding goals.
Weaver was a television executive who got his start in radio and later worked at an advertising agency. He took this prior experience and applied it to TV. In just seven years at NBC (1949-1956), Weaver left a huge mark as one of the biggest innovators in television programming, developing and championing programs “Today Show,” “Tonight Show,” “Meet the Press,” and “Your Show of Shows.”