September 1, 2016

The (Baseball) Boys of Summer

August 26th of this year marked the 77th anniversary of the first televised major league baseball game. The game aired on W2XBS, which became WNBC-TV. Called by announcer Red Barber, the matchup featured the Cincinnati Reds and the Brooklyn Dodgers at Ebbets Field in Brooklyn. According to only an estimated 400 people in the New York area had access to a TV at the time. But the broadcast coincided with the 1939 World’s Fair, taking place in nearby Flushing Meadows (now home of the USTA National Tennis Center and the US Open). At the event, RCA introduced TVs to American consumers. And with the telecast of the Reds vs Dodgers, NBC’s broadcasting business began.
August 18, 2016

Behind the Covers at the Olympics

We have celebrated Team USA medals across a range of sports and margins of victory during the Olympics. Some Olympians were household names before they won, some will be in our homes for weeks to come thanks to Special K cereal boxes. I have noticed that most of the medal winners were born well before the cover songs used in so many Olympic spots were released. One of the first spots to grab my attention used a cover of Cyndi Lauper’s “True Colors.”
August 11, 2016

Summertime, Smooth Legs, and Short Shorts

Ah, summer. Sun, beaches, swimming, and bikinis. For many women, bikinis mean serious business - gym sessions to get that toned stomach, spray tans, and the most unappealing of all tasks: hair removal. These days, women have choices for the preferred method of torture. Laser? Electrolysis? Threading? Plucking? Shaving? Waxing?Depilatory cream?
August 4, 2016

Right Here, Right Now

Last weekend, I cued “My Hometown” on my Sony Walkman and headed to Greenwich, Connecticut for my high school reunion. Also playing in my head were Jesus Jones’ “Right Here, Right Now” and Scorpions’ “Winds of Change,” two songs inspired by world events of the era. In the weeks leading up to the reunion, I thought about what had changed, and what remained the same. A lot stayed the same. After all, we were going to a restaurant we used to go to then, still owned by a classmate’s father. Would the same people be playing the Breakfast Club roles of criminal, athlete, basket case, princess, and brain? Had external forces that happened in high school, college, and the decades that followed changed us?
July 14, 2016

Pokémania through the Decades: From Red and Blue to Go

You might have noticed people standing in parks, on corners, or walking down streets glued to their phones and pointing them around, looking a little confused. Perhaps you were feeling nice and asked if they were lost and needed help navigating. Then, they looked at you like you had four heads, laughed, and shook their heads. Don’t worry - it’s not you. They’re just in the throes of the newest craze to sweep the globe: Pokémon Go. And yes, it is the year 2016.
June 23, 2016

Has Anyone Else Been Singing the ‘St. Elmo’s Fire’ Song?

We have been watching a lot of soccer at the clypd NYC office, between the ESPN networks’ broadcasts of Euro 2016 and the FOX networks’ Copa America Centenario games. Soccer games have a light commercial load, with breaks limited to pregame, halftime, and the postgame. There are fewer spots, and they stand out. One of them has not only stood out, but stuck with me.
May 12, 2016

Using The Ad as a Prop in ‘The Americans’

A fan of the first three seasons, I deliberately allowed several episodes of season four to pile up on my DVR. The final few minutes of each episode, coupled with the “scenes from next week” tease are some of the factors that create an exceptionally rewarding experience. Additional reward comes paying close attention to the details the show, catching subtle hints about the characters as well as the time period: before today’s modern surveillance technology, there was espionage done largely done in person, via disguises of clothing and personality.
April 7, 2016

Avoid Filing Your Taxes with this TaxACT Classic

April means a few different things for people – spring showers, freak snowstorms (if you live in Boston), cherry blossoms, the end of March Madness, and Tax Day. Tax Day is officially April 15, but this year, it falls on April 18, thanks to the weekend and Emancipation Day (a D.C. holiday). Which means that you can have an extension of three whole days to file those taxes! With Tax Day's imminent approach in a little more than a week, we thought we'd share one of our tax preparation favorites by TaxACT.
February 18, 2016

Throwback Thursdays: Looking Back to the 2006 Super Bowl

As it has been in recent memory, the Super Bowl is as much about the game as it is about the ads airing in the game. Which I love, because it means the rest of America is as focused on the ads that day as I am every day. That cable news networks cover the business of the commercials right next to earnings reports from multinational corporations is something that gives me incredible happiness. When the process of making and placing ads is national news, I am in a happy place.