June 27, 2019

Watching the Man on the Moon with Uncle Walter, 50 Years Later

On July 20, 1969, three American men landed on the moon. As we approach the 50th anniversary of this giant step forward for mankind, there will […]
August 30, 2018

A Little R-E-S-P-E-C-T for Aretha, the Commercial Performer

Few people have the depth and breadth in their career in commercials to have appeared in ads for cars and gasoline, candy bars, a credit card, […]
July 26, 2018

Jerry Seinfeld Brings Back Classic ‘Think Small’ VW Campaign

The print ad for the new season of Jerry Seinfeld’s Comedians in Cars Getting Coffee caught my eye earlier this week. It took me back to […]
March 29, 2018

Sugar-Coating Easter with Lots of Peanut Butter and Chocolate

Easter eggs come in all sorts of sizes, and of course, colors. My favorites are the ones that are chocolate on the outside and peanut butter […]
February 22, 2018

Wheaties: The Gold Medal Standard

The bright orange box. The proud athlete on the front. One brand has been the dominant symbol of American triumph in sports: Wheaties. Wheaties, then called […]
November 30, 2017

Sesame Street: Sweeping the Clouds Away for 48 Years

On November 10, 1969, television viewers were introduced to “Sesame Street”. In the almost 50 years since, the series has become one of television’s most-watched and […]
August 3, 2017

I Want My MTV!

Just after midnight on August 1, 1981, the brand new Music Television Network came on the air, with a bang. Its opening moments consisted of footage […]
May 11, 2017

Original or Firework, There’s Only One Way to Eat an Oreo

Over the past few years, in attempt to stay relevant and top of mind of all cookie-eating consumers, Oreo has been introducing limited-edition flavors on the […]
March 16, 2017

Whatcha Gonna Do When Sheriff John Brown Comes for You?

The opening lines of that song have been played on TV at least 1,500 times, every Saturday for the last 28 years. The reggae beat of its distinctive theme song, Inner Circle’s “Bad Boys”, is well known to us now, and will continue to be: Season 30 began taping in February this year. "COPS" began its run on the Fox Broadcast Network on March 11, 1989. The network had just launched a few years prior, in October 1986. It took a chance on "COPS" after other major networks passed on it, jumping on the opportunity in the middle of a five month-long strike by the Writers Guild of America. The strike had crippled TV production in the summer of 1988. A reality-based show that required no writers and was inexpensive to produce was a perfect recipe for the new network.