Recently, Breville launched a programmatic TV advertising campaign on the clypd platform. The campaign sought to expose new audiences to its latest line of juicers. “Juicing Science” marked the first TV campaign of its kind - using audience targeting and automation not previously available to television media buyers.
It's that time of year – holiday parties, cookie swaps, and seemingly unending forecasts of the ominous 'wintry mix'. It's also the season of giving and gifting - which means of course, that brands are advertising heavily.