February 18, 2016

Throwback Thursdays: Looking Back to the 2006 Super Bowl

As it has been in recent memory, the Super Bowl is as much about the game as it is about the ads airing in the game. Which I love, because it means the rest of America is as focused on the ads that day as I am every day. That cable news networks cover the business of the commercials right next to earnings reports from multinational corporations is something that gives me incredible happiness. When the process of making and placing ads is national news, I am in a happy place.
February 9, 2016

Nielsen’s Panel Expansion and National Ratings Modeling: What’s Happening?

You may have seen reports that Nielsen has expanded its US National People Meter panel and is using modeling in this expansion. What does this really mean? To understand the change that Nielsen has introduced, it’s useful to lay out the Nielsen TV measurement landscape in the US.
November 2, 2015

clypd Partners with SpotX to Create Ad Sales Platform for TV and Digital Video

We are excited to announce that we have teamed up with SpotX to create the industry's first advertising sales solution for the sale of traditional TV and digital video inventory. The pairing of SpotX’s digital video platform and clypd’s linear TV platform will create ad sales solutions that empower media companies to holistically monetize audiences and video across all distribution points.
April 23, 2015

TV Completes the Cross-screen Formula

Video consumption through digital means has skyrocketed, thanks in part to Google’s absorption of YouTube in 2006. Meanwhile, television has also continued its upward growth, despite industry expectations. The higher media consumption patterns offer media companies, marketers, and technology companies a huge opportunity to unite the two watching streams, but it’s not without its challenges. In my former life in the world of digital video advertising, we looked to leverage “cross-screen digital video” as we quickly recognized that “online video” was not going to be restricted to the personal computer. This proved to be true as folks watched the latest Boston snow storm reports from a work computer, then laughed at a Louis C.K. skit via an iPhone from the caboose of the disabled MBTA and later, enjoyed Sophia the First with their kids on an iPad.
August 27, 2014

The Challenge of Set-top Box Data in Programmatic TV

In our last post, we introduced the importance of data management platforms (DMPs) in the television industry. This month, we’ll discuss the importance of set-top box (STB) data in DMPs and programmatic TV. As we know, data is a core tenet of programmatic TV. The layering of data sources on top of the media activity is essential in understanding the audience composition for the best data-enhanced decisioning. In the linear TV world, of the many data sources available, perhaps none is more important or particular, than the second-by-second viewership activity from the set-top box. STB data can be used to measure all the activity, including that which is not measured by Nielsen. This long tail inventory primarily being consumed on cable networks constitutes greater than 40% of TV viewership. The challenge lies in the different rules, technologies, and protocols that exist when looking to utilize that STB data in a consistent, coherent manner.
July 17, 2014

A Peek Into The Future: Where Programmatic TV Is Headed

When Terry Kawaja speaks, the ad world listens—and for good reason. His insights lack preconceived notions and biases—assets in a potentially controversial piece like his latest on the Future of TV.
April 16, 2014

Big Picture is Big Data, Visualized

Programmatic advertising is all the rage these days – everyone seems to want a piece of it, from media owners to advertisers, marketers, and everyone in between. But what goes into programmatic?