July 17, 2014

A Peek Into The Future: Where Programmatic TV Is Headed

When Terry Kawaja speaks, the ad world listens—and for good reason. His insights lack preconceived notions and biases—assets in a potentially controversial piece like his latest on the Future of TV.
June 17, 2014

Programmatic TV Breakthrough Announced Today

This morning, we are very excited to announce the publication of an Application Programming Interface (API) for television advertising. The API marks a breakthrough in the landscape of television advertising toward bringing an automated, data-driven solution to the way television advertising is bought and sold.
April 16, 2014

Big Picture is Big Data, Visualized

Programmatic advertising is all the rage these days – everyone seems to want a piece of it, from media owners to advertisers, marketers, and everyone in between. But what goes into programmatic?