We are excited to announce that clypd has partnered with Discovery Communications, the world's #1 pay-TV programmer, to launch a new TV sales solution, enhancing its service model for advertisers and agencies.
On December 4, clypd's VP of Product Jason Burke participated in a panel at TubeMogul's PTV Summit in New York City. At the event, TubeMogul announced the release of their programmatic TV offering for marketers.
Recently, Breville launched a programmatic TV advertising campaign on the clypd platform. The campaign sought to expose new audiences to its latest line of juicers. “Juicing Science” marked the first TV campaign of its kind - using audience targeting and automation not previously available to television media buyers.
Earlier this year, we announced the release of a price/volume curve to the platform's inventory analysis and media planning tools as a way to provide transparency and insights into the inventory available for a particular audience target.
In this series, we interview the people and companies paving the way in programmatic TV advertising.
This week, we talk to Brent Horowitz, Vice President of Business Development at BrightRoll, where he leads strategic partner relationships across the video ad ecosystem. Brent has more than 15 years of experience in the advertising industry, with six of it focused in digital advertising.
This week, we talk to Jeff Green, CEO of The Trade Desk, a demand-side platform that powers the desks of the world's most advanced buyers in online advertising. Jeff is a veteran of the advertising industry – prior to The Trade Desk, he founded AdECN in 2004, which was acquired by Microsoft.
There's no denying that direct deals and offline negotiations of TV advertising will never go away. It has been essential to the upfronts and they are responsible for the lion's share of TV media sales. In order for programmatic TV to be fully successful, it will have to embrace a long tradition while also looking to the future and embracing new technologies.
In this new series, we interview the people and companies paving the way in programmatic TV advertising.
This week, we interview Sandro Catanzaro, the Co-Founder and Senior Vice President of Analytics and Innovation at DataXu. With his deep data science and marketing experience, Sandro has helped DataXu become one of the leading integrated programmatic marketing solutions in the industry. DataXu currently has more than 11 offices across eight countries, servicing more than 700 brands across the globe.
In the ad tech world, there are a lot of acronyms. In this series, we’ll discuss the DMP – or Data Management Platform. In the digital landscape, DMPs are fairly established and standardized, but in the television world, they operate differently, simply because television and digital media are different.
A DMP is a centralized computing system for collecting, integrating, and managing large sets of structured and unstructured data from disparate sources. First, data goes in, then it gets manipulated, normalized, and prepared in an easy to use manner that makes it actionable. In television, the design, functionality, and utility of a DMP are different than in other environments.