February 23, 2016

Enhancing TV Sales, One Daypart at a Time

We all have certain activities we do in our daily and weekly lives that could stand for some enhancements. Imagine if your hour-long grocery adventure each week could be completed in minutes. But will your cupboards be without the kids’ favorite snacks? Will paying for your purchase require a second job? Improvements are great, but you need to remain in charge and ensure that any incremental benefits are not wiped out by negatives. At clypd, we recognized that there is an opportunity to take this food shopping analogy to TV advertising.