October 9, 2019

MRC, Clients, and clypd’s Cross-Platform Solution

On September 4, 2019 the Media Rating Council (MRC) released its Cross-Media Audience Measurement Standards. In the words of the MRC, this is an “important milestone in MRC’s […]
August 22, 2016

Whitepaper: Is This the Beginning of the End for Age and Gender Targets?

Back in June, clypd's Chief Research Officer Pete Doe presented a whitepaper at ARF's Audience Measurement 2016 conference. We're excited to have the whitepaper, titled "Is This is the Beginning of the End for Age and Gender Targets?" available to share with you. Linear TV Deals are moving away from gender and age targets towards advanced targets using fused research databases, transactional databases and first-party customer data. This is an important development in buying and selling TV ads, for both buyer and seller.
May 18, 2016

Pete Doe to Chair Insights to Practice Committee at the Council for Research Excellence

We are thrilled to announce that Pete Doe, clypd’s Chief Research Officer has been elected as a member of the Council for Research Excellence (CRE). The mission of the CRE is to advance and conduct methodological research on audience measurement in media. An independent organization, the CRE is funded by Nielsen Media Research.
February 9, 2016

Nielsen’s Panel Expansion and National Ratings Modeling: What’s Happening?

You may have seen reports that Nielsen has expanded its US National People Meter panel and is using modeling in this expansion. What does this really mean? To understand the change that Nielsen has introduced, it’s useful to lay out the Nielsen TV measurement landscape in the US.