February 22, 2018

Wheaties: The Gold Medal Standard

The bright orange box. The proud athlete on the front. One brand has been the dominant symbol of American triumph in sports: Wheaties. Wheaties, then called […]
August 18, 2016

Behind the Covers at the Olympics

We have celebrated Team USA medals across a range of sports and margins of victory during the Olympics. Some Olympians were household names before they won, some will be in our homes for weeks to come thanks to Special K cereal boxes. I have noticed that most of the medal winners were born well before the cover songs used in so many Olympic spots were released. One of the first spots to grab my attention used a cover of Cyndi Lauper’s “True Colors.”
June 30, 2016

The 1992 Olympics and the Best Basketball Team Ever Assembled

The 2016 Summer Olympics are fast approaching - in just a few weeks, the opening ceremony will officially mark the start the Games in Rio de Janeiro. As we get excited to see the world's top athletes compete, let's take a step back and look at what Sports Illustrated called the best Olympics team ever assembled: The Dream Team.
May 6, 2016

Celebrate Mother’s Day with these Emotional P&G Spots

Mother's Day is this Sunday - all across the country, daughters and sons will give their mothers a big hug and a heartfelt but inadequate 'thanks for all you do'. The National Retail Federation estimates that this year, Americans will spend an estimated $21.4 billion on Mother's Day, up from 2015's $21.2 billion, ranking third on consumer spend among retail holidays, behind Christmas and Back-to-School. With figures like those, it's no wonder marketers spend big on mother's day campaigns.