Milton Glaser is one of America’s most famous graphic and poster designers. While his name may not be familiar, his work will be.
Among his designs are I ♥ NY, the cover art for Bob Dylan’s Greatest Hits album, and the Brooklyn Brewery’s logo. He has also designed restaurants, newspapers, and supermarkets.
One of his most recognizable works is the I Heart New York logo. In the 1970s, New York City's crime rate was sky high, it was considered too dangerous to walk around safely in many neighborhoods, and the city stood on the verge of bankruptcy. Ad agency Wells Rich Greene and Milton Glaser were selected to design a logo to be used in a campaign which would hopefully increase tourism and morale.