October 9, 2019

MRC, Clients, and clypd’s Cross-Platform Solution

On September 4, 2019 the Media Rating Council (MRC) released its Cross-Media Audience Measurement Standards. In the words of the MRC, this is an “important milestone in MRC’s […]
October 1, 2019

Moving Beyond Age and Gender: Syndicated Data Sources

With advertisers increasingly turning to data-driven linear TV, moving beyond traditional age/gender targets, we’ve also seen a proliferation of data sources. How do you know which […]
November 27, 2018

Using Viewing Probabilities to Explore Advanced Audiences

Because age and gender demographics have traditionally been used by the advertising industry, viewing patterns have been well established and are mostly consistent over time. With […]
September 17, 2018

Regression to the Mean: What is it and Why Does it Matter for TV Advertising?

What can Magic Johnson teach us about advanced TV advertising? He has appeared in many commercials over the years (including AT&T, Coca Cola and MasterCard), but […]