With Thanksgiving and Black Friday behind us, we slide head-first into the holiday season. There are few advertising campaigns as enduring as the Coca-Cola polar bear spots. The cute, animated polar bears, slipping and sliding in the Artic stole hearts (and sold) Cokes.
And for the first time since 2013, Coca-Cola is bringing back the polar bears on select Coca-Cola packages, including Coke, Coke Zero, Diet Coke, and coke Life. While the polar bears will grace packages of the the soda, they don't make an appearance in this year's holiday TV campaign, called "A Coke for Christmas." The spot features a teenager as he surprises people in his community with bottles of Coke, saving his last bottle for St. Nick.
Last week, legendary ad man Bill Backer passed away at the age of 89 in Virginia. Backer was the creative director at advertising agency McCann Erickson for over twenty years, from 1953 to 1979. Backer was known for his ability to go beyond product-touting to connecting brands with real human emotions.