October 1, 2019

Moving Beyond Age and Gender: Syndicated Data Sources

With advertisers increasingly turning to data-driven linear TV, moving beyond traditional age/gender targets, we’ve also seen a proliferation of data sources. How do you know which […]
March 28, 2019

March Madness: A Slam Dunk for Advertisers

Roughly 100 million people will tune in to the 68-team March Madness college basketball tournament this year. Played across three weeks, in 14 cities, from the […]
January 31, 2019

I Wish I Were an Oscar Mayer Wiener…Mobile Driver

Since German immigrants Oscar and Gottfried Mayer opened their small meat market on the north side of Chicago in 1883, they have been leaders in many […]
November 29, 2018

Retailers and Advertisers Flock Around Rockefeller’s Annual Tree Lighting

Earlier this month, it was warm enough, and quiet enough, to sit outside on the patio at Rockefeller Center, and enjoy a glass of wine at […]
November 27, 2018

Using Viewing Probabilities to Explore Advanced Audiences

Because age and gender demographics have traditionally been used by the advertising industry, viewing patterns have been well established and are mostly consistent over time. With […]
September 28, 2017

Hurricane Season: Wreaking Havoc on Land, Sea, and TV

The unprecedented fury of Hurricanes Harvey, Irma, and Maria caused power outages, flooding, and hundreds of millions of dollars in damage. While this season’s aggressive hurricane […]
September 21, 2017

Taking Targeted Linear to a New Octave

When we started clypd in 2012, we were one of a very small group of companies singing the dream for data-driven, audience-optimized TV ad sales. We […]
August 10, 2017

Mastering French Food in Julia Child’s Studio Kitchen

August 15th would be TV chef and author Julia Child’s 105th birthday. Her presence on TV and her love of teaching and educating the American public […]
May 16, 2017

Jingsong Cui on Forecasting in the Television Industry

In this special Q+A, we talk with Jingsong Cui, clypd’s Head of Media Analytics. We discuss the importance of forecasting, clypd’s approach to forecasting, and what […]