November 27, 2018

Using Viewing Probabilities to Explore Advanced Audiences

Because age and gender demographics have traditionally been used by the advertising industry, viewing patterns have been well established and are mostly consistent over time. With […]
May 15, 2018

clypd Granted Patent for Demand Target Detection

Today, clypd was granted a new patent (9,973,794: “Demand Target Detection”), an invention for inferring the intended target audience of an advertiser’s requested TV media plan. […]
February 9, 2016

Nielsen’s Panel Expansion and National Ratings Modeling: What’s Happening?

You may have seen reports that Nielsen has expanded its US National People Meter panel and is using modeling in this expansion. What does this really mean? To understand the change that Nielsen has introduced, it’s useful to lay out the Nielsen TV measurement landscape in the US.