The Swan. I had forgotten all about that swan and the role it played in so many lives in the 1980s. It was a status symbol, a badge, a side some people chose in a now silly but then important battle. It took just a passing mention in a show I watched last weekend to remind me. We talk today about cell phone, beer, and cola wars in advertising. In the 1980s, there was a blue jeans war and the Swan was a force.