Last Friday, I was at a bar where it was so loud I could hardly hear the person next to me, much less the music coming from the speakers. Empty beer bottles rattled as they were consolidated from one trash can to another. Then, like magic, three or four chords into the opening of “Purple Rain,” the place went silent and stayed that way throughout the song.
I do not think it was a unique experience. I imagine that across the country, his familiar hits stopped people in their tracks, a little louder than they had been in recent years. Prince had died at his home near Minneapolis just the day prior. Tributes continue to pour in from celebrities, musicians, and from brands.
March is said to come in like a lion and go out like a lamb.
Here on the east coast, March usually starts with cold, windy and rainy weather, and ends mild and pleasant. This year has been no different.
Recently, I came in from an early March night – a very cold, very rainy one. I turned on the TV and as I was peeling off my soggy, wet shoes, I saw that Craig Kilborn was back on TV, as the spokesperson for the new and improved Kraft Mac and Cheese.
As it has been in recent memory, the Super Bowl is as much about the game as it is about the ads airing in the game. Which I love, because it means the rest of America is as focused on the ads that day as I am every day. That cable news networks cover the business of the commercials right next to earnings reports from multinational corporations is something that gives me incredible happiness. When the process of making and placing ads is national news, I am in a happy place.
There were a number of articles floating around before and after the Super Bowl contrasting the cost of a single 30-sec spot with other ways in which that $4.5 million could be spent. I’m sure some of those alternatives would make better sense for some advertisers. But a $39 CPM ain’t bad for an instantaneous unduplicated reach of 114.4 million and the kind of engagement that leaves people talking about your ad for days, weeks, and maybe years.
It's official: next year's Academy Awards will be hosted by Neil Patrick Harris. The actor is no stranger to hosting duties – he's hosted the Emmy Awards twice, as well as the Tony Awards four times. He also performed the opening ceremony to last year's Oscar awards, hosted by Ellen DeGeneres.
In our last post, we introduced the importance of data management platforms (DMPs) in the television industry. This month, we’ll discuss the importance of set-top box (STB) data in DMPs and programmatic TV.
As we know, data is a core tenet of programmatic TV. The layering of data sources on top of the media activity is essential in understanding the audience composition for the best data-enhanced decisioning.
In the linear TV world, of the many data sources available, perhaps none is more important or particular, than the second-by-second viewership activity from the set-top box. STB data can be used to measure all the activity, including that which is not measured by Nielsen. This long tail inventory primarily being consumed on cable networks constitutes greater than 40% of TV viewership. The challenge lies in the different rules, technologies, and protocols that exist when looking to utilize that STB data in a consistent, coherent manner.
This morning, we are very excited to announce the publication of an Application Programming Interface (API) for television advertising. The API marks a breakthrough in the landscape of television advertising toward bringing an automated, data-driven solution to the way television advertising is bought and sold.