Television ad sales organizations are evolving
Changes in TV viewership patterns
Infusion of new data sources
Delivering intelligent advertising decisioning for television demands a platform that is built to scale with the ever-changing needs of the $71B market. At its core, clypd builds feature sets on an algorithmic, data-driven foundation that allow premium media companies to leverage the shifts in media consumption and new data sources.
This suite of tools produce clear wins for marketers through advanced audience targeting and opens up doors to buying platforms through standardized APIs. Executive stakeholders within media companies benefit from yield optimization and enterprise-level solutions.