Clypd, a supply-side platform (SSP) for programmatic TV advertising, on Thursday announced it has closed a $19.4 million Series B round of funding led by RTL Group, a German broadcaster owned by Bertelsmann.

Other investors include Atlas Venture, Data Point Capital, Duke University, TiVo Inc., Transmedia Capital and Western Technology Investment. Clypd has now raised a total of nearly $30 million in funding.

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