As “un-disruptable” industries go, the abundantly old-school world of TV advertising might be near the top of the list. Or at least it was. In its three years in existence, Somerville’s Clypd has begun to put an end to the traditional methods of buying and selling TV ads—long executed through a combination of spreadsheets, fax machines and steak dinners, says CEO Joshua Summers—and brought the process into the digital, big-data age. Now the ad tech firm is plotting to be the next Boston tech company to expand its reach beyond the U.S., with plans for its first Latin America launch during the first half of 2016 and an expansion to Europe later that year, Summers said.

Read the full article here.