TV’s Gold Rush: Discovery Inks Partnerships With Number Crunchers Clypd, Lake 5
March 31, 2015clypd Partners with Discovery Communications to Offer Advertisers Data-Driven Campaign Decisioning via an Automated Platform
April 1, 2015
Discovery’s global distribution is far-reaching, but its approach to this year’s Upfront market is “up close and personal.”
That was the message from Discovery President and CEO David Zaslav and Joe Abruzzese, president of ad sales, at an Upfront presentation staged for the press Tuesday (March 31) in New York.
Held in an event space high up in the Time Warner Center, the event was 10 floors above the Jazz at Lincoln Center Theater where Discovery had traditionally held its much-larger, annual Upfront presentation for hundreds of advertising execs. This year, however, the big show has turned into a road show, with presentations like the one shown to journalists this week traveling to agencies in New York and other cities.
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