Just as the Internet has learned to track your digital habits, sending you ads that follow your buying and surfing patterns, programmatic television advertising promises to make television ads more direct and personalized to consumers’ habits.

This week, Somerville-based programmatic TV advertising company clypd announced that it has released a standalone enterprise-focused product that it hopes will allow the company to tap more deeply into the $80 billion television ad market.

Clypd has helped innovate TV advertising with its programmatic sales platform that brings to broadcast television the more personalized and timely marketing that has become ubiquitous on the Internet and other digital media channels (such as Pandora or Spotify). The company’s suite of software tools enhances how TV media owners, broadcasters, or cable networks sell their advertising inventory by using up-to-date data analytics, inventory management tools, and a more automated sales process.

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