Today we are excited to announce that we are integrating Ad-ID into the clypd platform. Ad-ID is a central commercial asset code database that streamlines how advertisement information flows across various systems in the advertising ecosystem.
We’re proud that clypd is ushering this important Ad industry standard into the programmatic TV space for the very first time. But more important, the addition of Ad-ID to clypd’s platform gives our partners the kind of proven operational efficiency that is core to programmatic media selling and buying in any medium, but especially in television. Disruption is pervasive in the television advertising medium. By integrating important standards like Ad-ID into clypd, we can do even more to help our partners navigate this dynamic marketplace, and also realize all the opportunities being created in the wake of disruption. Ad-ID only strengthens the important conduit clypd has created to help content partners, DSPs and brands work across the entire advertising stack
Read the release here