How long until programmatic advertising in television will become the norm, across agencies and media companies?
Growth predictions for programmatic TV is very much dependent on the definition of programmatic advertising for television. At clypd, we focus on two core components—activating advanced data sets and automating the transactional workflow. In TV, some of the digital concepts (real-time bidding and open exchanges, for example) are less pronounced and the focus is instead on data-driven TV transactions that are facilitated through sophisticated software platforms. This is increasingly becoming the norm as media owners and media buyers work together to increase the use of advanced data in their transactions.
Read the full Q+A here.