eMarketer recently released a new report on “The Opportunity for OTT Advertising and Programmatic Connected TV.” In the report, eMarketer analyst Lauren Fisher discusses the future of programmatic connected TV and OTT advertising, including the main sources of inventory and the primary factors affecting growth. clypd CEO Joshua Summers is quoted in the report discussing the reasons for the growth as well as clypd’s involvement in the Advanced Target Standards Group (ATSG). eMarketer subscribers can read the full report here.
In addition, eMarketer also published the full interview between Joshua and Lauren. In the interview, Joshua discusses the progress made in advanced targeting and digital data sets in linear TV. eMarketer subscribers can read the full interview here.