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clypd in the News

Office Envy: clypd’s Industrial Chic Somerville Spot

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It’s only been two months since clypd settled down in Somerville, but the TV advertising platform company is already feeling right at home. After spending around a year holed up in Dogpatch Labs, the company began the quest for a space of its own. Searching long and hard for the perfect fit, the clypd team finally found the office of its dreams…

Read the full BostInno article here.

Ad-ID gets plugged into Programmatic TV with clypd

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SOMERVILLE, MA and NEW YORK, NY–February 11, 2014 – Television advertising solutions company clypd, Inc. and Ad-ID, a joint venture of the American Association of Advertising Agencies (AAAA) and the Association of National Advertisers, Inc (ANA), today announced that Ad-ID coding will be incorporated into clypd’s TV technology platform, marking the first use of Ad-ID in the programmatic TV technology arena. The clypd platform allows brands and agencies to work with content suppliers (broadcasters, cable networks, digital service providers, satellite companies, cable operators) in a truly programmatic — or automated — fashion. Read More

TV Technology Platform clypd Raises $7.25M Series A-1

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Atlas Venture Leads Round to Fuel Growth of TV Advertising Solutions Company

CAMBRIDGE, MA–November 19, 2013 – Television advertising solutions company clypd announced it has raised an additional $7.25 million in Series A-1 financing, led by Atlas Venture. Other investors in the round include Data Point Capital, Freestyle Capital, Transmedia Capital, Tribeca Venture Partners and Boston Seed Capital. All were participants in an earlier $3.2 million Series A round in March.

Several notable angel investors also participated in clypd’s financing, including John Battelle, Founder and CEO of Federated Media, as well as leading executives from successful advertising and video technology entities such as Nanigans, the Interactive Advertising Bureau (IAB), Nexage, PayPal Media Network, Adelphic Mobile and Brightcove. Read More

INVIDI and clypd Form Strategic TV Advertising Alliance

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Partnership Realizes The Vision of True Programmatic TV Ad Campaigns by Fixing Existing Technology Gaps Between Buyers and Sellers

Collaboration Gives Agencies New Access to Addressable TV Inventory and Seamless Execution; Provides Programmers and Distributors New Selling Models, Revenue Opportunities and Value Enhancement of their Inventory.

September 5, 2013, New York and Cambridge, MA — At a time when the TV advertising industry is urgently working towards more powerful, targeted and addressable solutions, INVIDI Technologies Corporation and clypd, a newly-launched TV ad solutions company, have announced a strategic alliance that eliminates existing technology gaps between buyers and sellers of TV advertising. The two companies will offer TV programmers and distributors tools to enhance the value of their content and give marketers new levels of customization and seamless execution of programmatic buying.

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clypd closes Series A investment round

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clypd, the interactive television and video ad exchange, today announced it has closed a $3.2 million Series A investment round led by Scott Savitz of Data Point Capital and Ryan Moore of Atlas Venture. Additional venture capital investors include Freestyle Capital, Tribeca Venture Partners, Boston Seed Capital, and Transmedia Capital.

Read the rest of the release, about clypd’s Series A fundraising on Yahoo.