June 24, 2016

Chief Research Officer Pete Doe Featured in asi Podcast

Pete Doe, clypd’s Chief Research Officer was recently interviewed by the folks over at asi in their asiCast series. asi holds a number of global conferences on […]
May 31, 2016

The World Of Data Fusion: Q&A With Clypd’s Pete Doe

Pete Doe, chief research officer, clypd, is an expert in data fusion and TV currency audience products both in the UK and in America. He moved […]
April 13, 2016

clypd Selected as a 2016 MITX Awards Finalist

We are thrilled to announce that clypd has been selected as a finalist in the Most Innovative Ad Technology category for the 20th Annual MITX Awards! Held annually by the Massachusetts Innovation & Technology Exchange (MITX), the awards recognize excellence in concepts and creations in marketing and technology produced or developed in New England.
April 1, 2016

Clypd Co-Founder Doug Hurd Talks Programmatic Television

How long until programmatic advertising in television will become the norm, across agencies and media companies? Growth predictions for programmatic TV is very much dependent on […]
March 22, 2016

Walking the Data Brick Road to TV’s Emerald City

The latest hubbub surrounding data-driven television advertising might have some longtime TV cronies thinking they’re not in Kansas anymore, but this is really just noise about […]
March 10, 2016

Beer, Diapers And The Programmatic TV Challenge

“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Pete Doe, chief research officer […]
January 27, 2016

Guest Blog: TV Research Is Programmatic’s Best Friend

TV research is not new – it’s been an essential cog in the wheels of TV advertising for decades. Data has quietly helped media companies promote […]
January 18, 2016

clypd Joins SpotX, Tivo to Sell Growing TV “Scatter” Ad Market

LAS VEGAS —  With data provided by Tivo Research and selling software from SpotX, Clypd is powering “reach extension” for national advertisers on cable  networks in […]
December 1, 2015

How PayPal Vets Are Shaking Up the TV Advertising World at Clypd

As “un-disruptable” industries go, the abundantly old-school world of TV advertising might be near the top of the list. Or at least it was. In its […]