Rivero joins clypd to help accelerate growth of the audience-based TV advertising platform
clypd, the audience-based sales platform for television advertising, today announced that Henry Rivero, has joined the company as General Manager of Europe.
Most recently, Rivero was Senior Executive, Digital Technology and Special Projects at RTL Group, which led clypd’s Series B round of funding. Rivero, drawing on his wealth of experience in the European TV and digital advertising technology markets will be tasked with building clypd’s European presence, understanding how the company can best bring value to each market, and developing key relationships with different players in the industry.
“For some time now, we have been eyeing the European broadcast markets as the next big milestone in the company’s growth plan. We have been waiting for the right opportunity and for the right leader to head up this considerable undertaking,” said Joshua Summers, co-founder and CEO at clypd. “Expanding our audience-based sales platform for TV advertising beyond the US is a strategic focus for us as our company continues to grow. Adding Henry to the team is a testament to our ability to attract top talent – we could not be more excited.”
“We are thrilled that Henry has joined the clypd team.” said Rhys Noelke, Senior Vice President, Strategy at RTL Group. “clypd has been actively engaged with RTL Group affiliates in Europe and we eagerly await clypd’s product launch in key European markets. RTL Group is committed to accelerate the company’s success.”
“As part of the team at RTL Group that led clypd’s Series B round of funding, I instantly recognized the value that the company was bringing to the TV advertising industry,” said Rivero. “The market opportunity is massive and I am convinced clypd is best-positioned to be the market leader when it comes to developing technology that supports audience-based sales for TV media owners. I’m looking forward to bringing clypd’s industry-leading expertise to the European television market.”
Rivero joins clypd from his previous position as Senior Executive, Digital Technology and Special Projects at RTL Group, where he was responsible for partnerships, standards, and innovation while being a key figure in the development of RTL Group’s corporate strategy and investments in online video, media tech, and monetization capabilities.
Recently, clypd announced the release of Optimize Private Marketplace (PMP), a suite of sales tools for media companies engaged in advanced audience sales transactions. Optimize PMP layers audience and yield optimization on top of traditional TV media sales strategies to enhance the way in which media companies transact with their agency and brand partners.