February 23, 2017

CCIS and clypd – A Co-Op Collaboration Where Everyone Wins

The minute a co-op enters clypd’s (pronounced ‘clipped’) trendy Davis Square office space, it is clear they are not in for a typical experience.  Clypd, a […]
September 9, 2016

RTL digital exec joins TV ad company Clypd

Rivero will be tasked with building Clypd’s European presence, understanding how the company can best bring value to each market, and developing key relationships with different […]
September 8, 2016

Clypd Appoints Henry Rivero GM Of Europe To Help Expand Its Global Presence

Clypd, an audience-based sales platform for TV advertising, on Thursday announced it had appointed Henry Rivero general manager of Europe. Rivero is tasked with building clypd’s […]
September 8, 2016

clypd Expands International Presence, Hires Industry Leader Henry Rivero as GM of Europe

Rivero joins clypd to help accelerate growth of the audience-based TV advertising platform clypd, the audience-based sales platform for television advertising, today announced that Henry Rivero, […]
August 5, 2016

Audience-Based Buying, Selling, And Targeting Requires Advanced Data

There’s a lot of talk about audience-based buying, selling, and targeting. Advertisers are looking for the right audiences, and audiences are considerably more complex than merely […]
July 20, 2016

Clypd Brings Enhanced Private Market Targeting Tools to TV Networks

As I wrote last week and previously, the TV industry is in a race to data enable its ad inventory to retain its value relative to […]
July 19, 2016

Clypd Rolls Out Enhanced Private Ad Platform for TV Upfronts

Programmatic advertising specialist clypd has introduced the Optimize Private Marketplace (PMP), a suite of new and enhanced ad sales tools tailored for TV’s upfront market. The […]
July 19, 2016

Clypd Delivers New Private Marketplace Sales Tools

Clypd, an audience-based sales platform for TV advertising, on Tuesday announced the release of Optimize Private Marketplace (PMP), a set of private marketplace sales tools for […]
July 19, 2016

clypd Brings Optimize Private Marketplace to TV’s Upfront Advertising Market

BOSTON, MA – July 19, 2016 – clypd, the audience-based sales platform for television advertising, today announced the release of Optimize Private Marketplace (PMP), a suite of sales tools for media companies engaged in yield optimization and advanced audience sales transactions. Several leading media companies, including Discovery Communications, ESPN, and Fox Networks Group have been using the clypd platform to prepare for and engage with their brand and agency partners on new opportunities that leverage data and an increased level of workflow automation. This latest offering builds upon clypd’s existing linear TV private marketplace offering. Features include end-to-end deal lifecycle management, data onboarding, yield-optimized and audience-focused scheduling, and proposal generation. In recent years, there has been a growing fragmentation of media consumption across devices and distribution channels coupled with an influx of new data sources. These shifts have created demands from both marketers and the media owners for solutions that will address these challenges as they relate to advertising.