April 11, 2019

SpotX and clypd Bridge Audiences between National Linear TV and OTT

Discovery and Fox among the first partners to deploy new data-driven cross-platform advertising solution BOSTON and DENVER — April 11, 2019 — SpotX, the leading global […]
September 13, 2018

clypd Collaborates with Industry Consortium ATSG to Define Standards for Advanced Audience Targeting in TV; Nielsen Among First to Adopt

The Advanced Targets Standards Group (ATSG), whose members include Disney|ABC and ESPN, AMC Networks, A+E, CBS, CIMM, and Discovery, announced significant progress in bringing advanced audiences […]
May 15, 2018

clypd Granted Patent for Demand Target Detection

Today, clypd was granted a new patent (9,973,794: “Demand Target Detection”), an invention for inferring the intended target audience of an advertiser’s requested TV media plan. […]
March 20, 2018

clypd Adds an Advertising Innovation to its Patent Portfolio

Today we are celebrating a proud achievement at clypd – we were granted a key patent (9,924,210: COMPUTER SYSTEM AND METHOD FOR TARGETING CONTENT TO USERS […]
December 5, 2017

eMarketer Interviews clypd CEO Joshua Summers

eMarketer recently released a new report on “The Opportunity for OTT Advertising and Programmatic Connected TV.” In the report, eMarketer analyst Lauren Fisher discusses the future […]
September 21, 2017

Taking Targeted Linear to a New Octave

When we started clypd in 2012, we were one of a very small group of companies singing the dream for data-driven, audience-optimized TV ad sales. We […]
September 7, 2017

Standards Group Led by clypd Shares Industry Progress for Advanced Target Transactions

Recommendations Expand on Recently Published Guidelines New York, NY, September 7, 2017 – The Advanced Target Standards Group (ATSG), a consortium of leading network TV programmers, […]
May 31, 2017

MITX Recognizes clypd with the 2017 Promise Award

We’re excited to share that clypd has been selected as a Promise Award winner for the 2017 MITX Awards! The categories in this year’s program showcase […]
April 6, 2017

clypd-led Standards Group Releases Advanced Audience Targeting Guidelines for Linear TV Advertising

NEW YORK–(BUSINESS WIRE)–The Advanced Target Standards Group, a consortium of eight of the leading network TV programmers working with clypd, today announced a set of guidelines […]