The print ad for the new season of Jerry Seinfeld’s Comedians in Cars Getting Coffee caught my eye earlier this week. It took me back to Doyle Dane Bernbach’s iconic “Think Small” campaign.
My father, Tom Yobage, was a creative director at Doyle Dane Bernbach, and worked with Helmut Krone and many of the legends who created the campaign. I remember being a little kid, going to work with my dad a few times a year, seeing the ads on poster board around his office.
“Think Small” was one of the most famous ads in Doyle Dane Bernbach’s VW Beetle campaign in the early 1960s. Art director Helmut Krone and copywriter Julian Koenig teamed up to create what Ad Age deemed, in 1999, the #1 campaign of the previous 100 years. Read More