Some things that you will come to know about me through this blog series: I watch a lot of TV, I watch a lot of commercials, and I love to talk about both, at length. I think about how I would make that commercial just a little different if I had written it, how I would change a character’s dialog in a scene, how a fictional character might react if he were standing next to me.
On Monday night, Hollywood will be abuzz with the 88th Academy Awards. Audiences will wait in anticipation for presenters to announce the most coveted accolades in the film industry, declaring the best actor, actress, director, and picture of the year.
The other winner of the big night is the advertising industry. ABC has been airing the awards ceremony continuously since 1976, and it continues to be one of its highest-rated programs of the year. The Oscars has long been a coveted venue for marketers and brands, thanks to its massive audience, cachet and the appeal among women. This year, marketers paid ABC a record amount for 30-second spots during the event, commanding as much as $2.2 million.
As it has been in recent memory, the Super Bowl is as much about the game as it is about the ads airing in the game. Which I love, because it means the rest of America is as focused on the ads that day as I am every day. That cable news networks cover the business of the commercials right next to earnings reports from multinational corporations is something that gives me incredible happiness. When the process of making and placing ads is national news, I am in a happy place.
Earlier this week, Apple finally revealed the details of its long-anticipated Apple Watch. Now, it seems like it's the only thing that anyone can talk about. Will it be successful? Will it flop? Will it usher in the new era of technology? The watch will sync to your iPhone will be able to do things like check your email, send quick responses to text messages, order a ride from Uber, and other tasks. The Apple Watch is priced at $349, going all the way up to $10,000 for a gold watch.
Tuesday was Steve Job's birthday – he would have turned 60. Jobs was many things, a brilliant entrepreneur, designer, and leader. He was also a master marketer – he brought stories and emotions to his products, which we all know, is the key to great branding and marketing. He oversaw dozens of advertising campaigns that were wildly successful, from '1984', to 'Silhouettes', and more.
Cue the roses, champagne, chocolates, and overpriced steaks – Saturday is February 14, better known to those more romantically-inclined as Valentine's Day. February 14 was first designated St. Valentine's Day in 1537 by King Henry VII, but in modern times, it's a thriving $19 billion industry.
This past week, towns and cities across New England were hit by record snowfall. In Boston, we were slammed by 40.2 inches of snow in seven days, with more coming on the horizon. The record snowfall has impacted every day life – from workday commutes of gridlocked traffic to malfunctioning subway trains, to closed businesses and of course, school snow days.
The talk of the town leading up to this year's Super Bowl may be #DeflateGate, but in the advertising world, nothing can deflate the anticipation of seeing some of the best advertising of the year. Over the years, we've seen the advertising industry's best work showcased during the big game, and #DeflateGate or not, you know we'll be watching the game come Sunday.
Super Bowl may be the biggest football showdown of the year, but it's also the day for the most-anticipated ads of the year to debut. Some of the industry's best ads have premiered at the big game, so we could hardly choose just one ad to highlight. Instead, for this Thursday and for the next few weeks until Super Bowl Sunday, we'll highlight some of the most memorable Super Bowl ads ever.