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Throwback Thursdays

Retailers and Advertisers Flock Around Rockefeller’s Annual Tree Lighting

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Earlier this month, it was warm enough, and quiet enough, to sit outside on the patio at Rockefeller Center, and enjoy a glass of wine at the end of the day. Just days later, the sidewalks would be crowded with tourists and locals as well, gathered to take in a view of the giant Rockefeller Center tree.

The lighting of the tree is a shiny gift not just for tourists and TV viewers, but also for retailers. And it is a huge money maker for networks and broadcasters.

Networks love holiday TV specials for gathering multiple generations around the TV. Retailers love the increase in GRPs in order to showcase holiday themed ads and deals that drive consumers to their ecommerce sites and stores. Read More

Seriously Cheesy Commercials

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As sweater weather sweeps the nation, in the food world, the focus for many shifts to comfort food. Soups, stews, roasts, and wonderfully cozy, comfy, melted cheese.

Cheese sales are at a crossroads – sales are up, overall. But sales of processed cheese are down. American cheese, made popular by Baby Boomers, is in steep decline as millennials seek nourishment from products whose ingredients are less unnatural.

Remember Kraft Singles, the bright orange, individually-wrapped plastic poster child of American cheese? Kraft Singles and Velveeta are expected to see a decline in sales this year for the fourth year in a row. Read More

Pumpkin Spice Sells a Latte of Goods

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It seems that every year, more fall activities creep in before Labor Day. More and more schools start early. And this year, Starbucks released the Pumpkin Spice Latte three days before Labor Day weekend, the earliest in the drink’s 15 year history.

It was 94 degrees in New York City on August 28, this year’s release date for the Pumpkin Spice Latte (aka the PSL). The temperature had no impact on Starbucks’ decision to release the seasonal drink that day. Rather, it was the money. Read More

A Little R-E-S-P-E-C-T for Aretha, the Commercial Performer

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Few people have the depth and breadth in their career in commercials to have appeared in ads for cars and gasoline, candy bars, a credit card, an internet service provider, for McDonalds and Pizza Hut, and for both Coke and Pepsi. When Aretha Franklin died earlier this month, she left behind not just a legacy in music, but one in advertising as well.

Aretha was, in fact, involved in a pioneering effort in advertising on the radio. One of her first appearances, a 1969 radio ad for Coca-Cola, was a part of their “Things Go Better with Coke” campaign. Read More

Jerry Seinfeld Brings Back Classic ‘Think Small’ VW Campaign

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The print ad for the new season of Jerry Seinfeld’s Comedians in Cars Getting Coffee caught my eye earlier this week. It took me back to Doyle Dane Bernbach’s iconic “Think Small” campaign.

My father, Tom Yobage, was a creative director at Doyle Dane Bernbach, and worked with Helmut Krone and many of the legends who created the campaign. I remember being a little kid, going to work with my dad a few times a year, seeing the ads on poster board around his office.

“Think Small” was one of the most famous ads in Doyle Dane Bernbach’s VW Beetle campaign in the early 1960s. Art director Helmut Krone and copywriter Julian Koenig teamed up to create what Ad Age deemed, in 1999, the #1 campaign of the previous 100 years. Read More

ALF, Numb3rs, MacGyver, Misfits: Meet Our New Engineering Teams

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For the last several years, clypd’s Engineering teams have been named after colors. The theme incorporates the red, green, and blue inputs of an RCA component cord, and is also found on clypd logo. We have had to deviate once or twice to add a new hue, like when our team in India grew, and took the name Team Indigo. And when our Data Science team chose Maize, thanks to a passionate University of Michigan grad. Recently, we decided it was time to change up the names.

What does a company with TV in our DNA do in a case like this? A company that works with national broadcast and cable networks, whose office is decorated with film reels, and old TV sets from the 1970s and 1980s? We named the teams after TV shows, of course! Read More

Prince Harry: Still America’s Favorite Royal Prince

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I am a regular viewer of ‘The Royals’ on E! and recently binged seasons one and two of ‘The Crown’ on Netflix. In elementary school, my friends and I woke up one morning at dawn to watch Lady Diana marry Prince Charles. I also sat glued to the coverage of her funeral a few years later. Given that viewing history, perhaps it’s no surprise that I also woke up silly early a few weekends ago to watch the Royal Wedding. But could my viewing be so on trend as to account for the other 29.2 million people who tuned in?

By any measure, airing something that 29.2 million Americans (according to Nielsen), want to watch – on a Saturday morning at 7am Eastern – is impressive. Sure, the wedding’s numbers were dwarfed by the Super Bowl (103 million) but it was watched by more viewers than the Oscars (26 million) and it did double the season finale of one of last year’s highest-rated shows, the viewing phenom “Game of Thrones” (12 million). Read More

Cinco de Mayo: More than a Reason to Drink Corona

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Cinco de Mayo is around the corner and you are likely to be one of many who have a few Coronas to mark the occasion. Cinco de Mayo commemorates the Mexican Army’s victory over the French at the Battle of Puebla in 1862 (not Mexican Independence Day, as many in the US still believe).

In the States, Cinco de Mayo has become a retail pillar for many brands. In 2014, Cinco de Mayo took the mantle as the biggest drinking day of the year outside of the winter holidays, and one of the top five drinking holidays in general, based on consumption. In 2013, over $600M dollars’ worth of beer was sold, more than is sold on St. Patrick’s Day or Super Bowl Sunday. And most of the beer sold on May 5 is imported from Mexico, allowing Mexican import beer to prosper among US beer drinkers. In fact, its growth is second only to the growth of American craft beer. Read More

Sugar-Coating Easter with Lots of Peanut Butter and Chocolate

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Easter eggs come in all sorts of sizes, and of course, colors. My favorites are the ones that are chocolate on the outside and peanut butter on the inside. And it turns out I am not alone, with the first and fourth best-selling Easter candies being Reese’s and Hershey’s chocolate covered peanut butter eggs.

Typically, Halloween is the holiday associated with candy. However, the week before Easter actually beats out the one leading up to Halloween as the most lucrative week of the year for candy retailers. Read More

Wheaties: The Gold Medal Standard

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The bright orange box. The proud athlete on the front. One brand has been the dominant symbol of American triumph in sports: Wheaties.

Wheaties, then called Washburn’s Gold Medal Whole Wheat Flakes, hit store shelves in 1921. From a marketing and advertising view, it was a pioneer from the start. Many claim Wheaties even had the first ever jingle in a commercial, in a spot from 1926. Read More