Today we are celebrating a proud achievement at clypd – we were granted a key patent (9,924,210: COMPUTER SYSTEM AND METHOD FOR TARGETING CONTENT TO USERS VIA MULTIPLE TECHNOLOGY PLATFORMS), which outlines features for targeting advertising and entertainment content to people, whether they are watching on traditional television or on digital devices. Read More
We all have certain activities we do in our daily and weekly lives that could stand for some enhancements.
Imagine if your hour-long grocery adventure each week could be completed in minutes. But will your cupboards be without the kids’ favorite snacks? Will paying for your purchase require a second job? Improvements are great, but you need to remain in charge and ensure that any incremental benefits are not wiped out by negatives. At clypd, we recognized that there is an opportunity to take this food shopping analogy to TV advertising.
The television advertising landscape has recently been flooded by a deluge of innovation. While this exciting activity is creating incremental opportunities by way of enhanced ad sales strategies, insightful analytics and a growing alignment with digital video, we mustn’t ignore the foundational tactics on which TV advertising is supported.
On December 4, clypd’s VP of Product Jason Burke participated in a panel at TubeMogul’s PTV Summit in New York City. At the event, TubeMogul announced the release of their programmatic TV offering for marketers.
The product and engineering teams at clypd focus on building features that enhance the way that TV advertising is sold. Innovation is an amazing thing, especially in an established business like TV media sales, but innovation without consideration for the people that use the systems and tools will not thrive. Understanding this, everything built at clypd also has a goal of respecting the both user experience while ensuring utility of the features.
We recently released an oft-requested view into the pricing associated with media. As a media partner, I need an understanding of how my media pricing rules scale with volume. As a media planner, I need to know not only how much inventory exists for a particular set of targeting criteria, but the price associated with it.
Today we are excited to announce that we are integrating Ad-ID into the clypd platform. Ad-ID is a central commercial asset code database that streamlines how advertisement information flows across various systems in the advertising ecosystem. Read More
In a previous post, Jason introduced some of the infrastructure that we are building out now, in preparation for scaling in the future.
We decided early in the life of the company to drive all of our DevOps from chef. System configuration and deployment should be a software development activity: under source control, repeatable, sane.
The other thing that we wanted to be able to do was to stand up a server farm with one click of a mouse. This would allow anyone to browse on over to the web app (called toolclyp), select what type of farm they wanted, say a sandbox production farm for testing, click, voila! Ooo. Wouldn’t it be really cool if toolclyp also seeded the databases with a (scrubbed) backup of last night’s production database? Ooo. Ooo. How about if it also created the Jenkins jobs, all preconfigured, to point to the apps in Github? Also cool if you could point it at a branch in Github so that when you push a change, it automatically deploys the updated app? Read More