January 24, 2019

Bringing Consistency and Transparency to Data-Driven Linear

Over the past several years, the TV industry has begun to embrace advanced audience buying and data-driven linear. The majority of the larger Media Owners have […]
March 20, 2018

clypd Adds an Advertising Innovation to its Patent Portfolio

Today we are celebrating a proud achievement at clypd – we were granted a key patent (9,924,210: COMPUTER SYSTEM AND METHOD FOR TARGETING CONTENT TO USERS […]
February 23, 2016

Enhancing TV Sales, One Daypart at a Time

We all have certain activities we do in our daily and weekly lives that could stand for some enhancements. Imagine if your hour-long grocery adventure each week could be completed in minutes. But will your cupboards be without the kids’ favorite snacks? Will paying for your purchase require a second job? Improvements are great, but you need to remain in charge and ensure that any incremental benefits are not wiped out by negatives. At clypd, we recognized that there is an opportunity to take this food shopping analogy to TV advertising.
July 28, 2015

Traditional and Advanced Sales Tactics Can Co-exist

The television advertising landscape has recently been flooded by a deluge of innovation. While this exciting activity is creating incremental opportunities by way of enhanced ad sales strategies, insightful analytics and a growing alignment with digital video, we mustn’t ignore the foundational tactics on which TV advertising is supported.
January 16, 2015

clypd VP of Product Jason Burke speaks on TubeMogul PTV Panel

On December 4, clypd's VP of Product Jason Burke participated in a panel at TubeMogul's PTV Summit in New York City. At the event, TubeMogul announced the release of their programmatic TV offering for marketers.
November 6, 2014

Product: Audience Performance and Price

Earlier this year, we announced the release of a price/volume curve to the platform's inventory analysis and media planning tools as a way to provide transparency and insights into the inventory available for a particular audience target.
October 23, 2014

Product: The Man Behind the Curtain Does Matter

The product and engineering teams at clypd focus on building features that enhance the way that TV advertising is sold. Innovation is an amazing thing, especially in an established business like TV media sales, but innovation without consideration for the people that use the systems and tools will not thrive. Understanding this, everything built at clypd also has a goal of respecting the both user experience while ensuring utility of the features.
July 21, 2014

Product: Bringing Pricing/Value Transparency to TV Advertising

We recently released an oft-requested view into the pricing associated with media. As a media partner, I need an understanding of how my media pricing rules scale with volume. As a media planner, I need to know not only how much inventory exists for a particular set of targeting criteria, but the price associated with it.
April 16, 2014

Big Picture is Big Data, Visualized

Programmatic advertising is all the rage these days – everyone seems to want a piece of it, from media owners to advertisers, marketers, and everyone in between. But what goes into programmatic?