We all have certain activities we do in our daily and weekly lives that could stand for some enhancements.
Imagine if your hour-long grocery adventure each week could be completed in minutes. But will your cupboards be without the kids’ favorite snacks? Will paying for your purchase require a second job? Improvements are great, but you need to remain in charge and ensure that any incremental benefits are not wiped out by negatives. At clypd, we recognized that there is an opportunity to take this food shopping analogy to TV advertising.
The television advertising landscape has recently been flooded by a deluge of innovation. While this exciting activity is creating incremental opportunities by way of enhanced ad sales strategies, insightful analytics and a growing alignment with digital video, we mustn’t ignore the foundational tactics on which TV advertising is supported.
On December 4, clypd's VP of Product Jason Burke participated in a panel at TubeMogul's PTV Summit in New York City. At the event, TubeMogul announced the release of their programmatic TV offering for marketers.
Earlier this year, we announced the release of a price/volume curve to the platform's inventory analysis and media planning tools as a way to provide transparency and insights into the inventory available for a particular audience target.
The product and engineering teams at clypd focus on building features that enhance the way that TV advertising is sold. Innovation is an amazing thing, especially in an established business like TV media sales, but innovation without consideration for the people that use the systems and tools will not thrive. Understanding this, everything built at clypd also has a goal of respecting the both user experience while ensuring utility of the features.
We recently released an oft-requested view into the pricing associated with media. As a media partner, I need an understanding of how my media pricing rules scale with volume. As a media planner, I need to know not only how much inventory exists for a particular set of targeting criteria, but the price associated with it.