September 17, 2018

Regression to the Mean: What is it and Why Does it Matter for TV Advertising?

What can Magic Johnson teach us about advanced TV advertising? He has appeared in many commercials over the years (including AT&T, Coca Cola and MasterCard), but […]
September 13, 2018

clypd Collaborates with Industry Consortium ATSG to Define Standards for Advanced Audience Targeting in TV; Nielsen Among First to Adopt

The Advanced Targets Standards Group (ATSG), whose members include Disney|ABC and ESPN, AMC Networks, A+E, CBS, CIMM, and Discovery, announced significant progress in bringing advanced audiences […]
August 30, 2018

A Little R-E-S-P-E-C-T for Aretha, the Commercial Performer

Few people have the depth and breadth in their career in commercials to have appeared in ads for cars and gasoline, candy bars, a credit card, […]
August 29, 2018

Maximizing Reach in Linear TV, or How to Choose the Location of a New Coffee Shop

As audience-based linear TV campaigns become more common, we are seeing that the default goal of campaign optimization is shifting from maximizing advanced target impressions to […]
July 26, 2018

Jerry Seinfeld Brings Back Classic ‘Think Small’ VW Campaign

The print ad for the new season of Jerry Seinfeld’s Comedians in Cars Getting Coffee caught my eye earlier this week. It took me back to […]
June 28, 2018

ALF, Numb3rs, MacGyver, Misfits: Meet Our New Engineering Teams

For the last several years, clypd’s Engineering teams have been named after colors. The theme incorporates the red, green, and blue inputs of an RCA component […]
May 31, 2018

Prince Harry: Still America’s Favorite Royal Prince

I am a regular viewer of ‘The Royals’ on E! and recently binged seasons one and two of ‘The Crown’ on Netflix. In elementary school, my […]
May 15, 2018

clypd Granted Patent for Demand Target Detection

Today, clypd was granted a new patent (9,973,794: “Demand Target Detection”), an invention for inferring the intended target audience of an advertiser’s requested TV media plan. […]
April 26, 2018

Cinco de Mayo: More than a Reason to Drink Corona

Cinco de Mayo is around the corner and you are likely to be one of many who have a few Coronas to mark the occasion. Cinco […]