For those of you still humming Christmas jingles and eagerly waiting until next year when you can belt them out again, here’s a little history about your favorite good-hearted reindeer. Did you know that the most famous reindeer of all is a 1939 creation of an advertising copywriter?
The idea for Rudolph took flight one foggy winter’s night in 1939, after the New Year. Retailer Montgomery Ward had a tradition of giving away children’s books as a holiday promotion, but for the 1939 Christmas season, the company decided to create one in-house to save money. Robert May, a 33 year old copywriter for the retailer’s catalogs, was known for sharing rhymes at the holiday party. This year, he was tasked by management to create a story about a lovable animal. Read More