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clypd Blog

Jason Burke

Transparency into Auction Dynamics

By Ad Tech Musings, clypd Blog, Industry Chatter No Comments

We all recall with frustration our failed swings at the birthday piñata, and then the triumphant scrambling for sweets when we finally connected with the papier-mâché dragon. In the early days of ad exchange buying, marketers had similar experiences as they blindly reached for inventory through programmatic buying on ad exchanges, without knowing the details of the inventory they were bidding on.

Read the rest of the article from clypd’s Head of Product, Jason Burke, about the need for transparency into auction pricing on Adotas from August 9, 2013

Doug Hurd

A Quick Chat with…Co-Founder Doug Hurd

By clypd, clypd Blog No Comments

Doug is the co-founder and VP of Business development at clypd and leads the organization’s growth by building long-term strategic partnerships. Doug leads by example with extensive experience striking deals with customers and partners that help fuel the company’s growth. Previously Doug was Director of Business Development at PayPal Mobile where he was responsible for executing strategic partnerships to accelerate PayPal’s off-line mobile payment initiative by expanding the penetration of PayPal’s mobile products across devices, platforms and POS solutions.

We let our Norwegian Intern for the summer, Vegard Sunde, ask him some questions about clypd, previous experience and challenges developing the clypd platform.

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Sumit Shah

A Quick Chat with…Principal Engineer, Sumit Shah

By clypd, clypd Blog No Comments

Sumit is Principal Engineer at clypd. He loves to solve tough scaling issues and is currently leading efforts to build Clypd’s real time exchange and helps out with the data and reporting stack. Before clypd he worked as a Software Development Manager at Pay Pal where he led a team of engineers building a horizontally scaled mobile advertising delivery platform.

Our Intern for the summer, Vegard Sunde, had a quick chat with him about why he chose to work at clypd and what he thinks about working here. 

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Jason Burke

Conversions across channels

By Ad Tech Musings, clypd Blog, Industry Chatter No Comments

We roll our eyes and leave the room when the Grammy Award-winning rapper spends his 90 seconds of mic time at the Kodak Theater thanking everyone from his parents to his Little League baseball coach to Jesus. Digital marketers, however, could take a cue from 50 Cent.

In the advertising world, many factors contribute to the final outcome and all touch points along the entire interaction spectrum must be considered when evaluating the impact of the marketing strategy.

Read the rest of the article from clypd’s Head of Product, Jason Burke, about the need for conversion attribution in cross-channel media strategies on Adotas from June 4, 2013