October 17, 2018

clypd to Optimize TV Campaigns for Viewer Attention using TVision Data

New York – October 17, 2018 – clypd, the leading audience-based sales platform for television advertising, today announced the integration of TVision attention data into its […]
September 13, 2018

clypd Collaborates with Industry Consortium ATSG to Define Standards for Advanced Audience Targeting in TV; Nielsen Among First to Adopt

The Advanced Targets Standards Group (ATSG), whose members include Disney|ABC and ESPN, AMC Networks, A+E, CBS, CIMM, and Discovery, announced significant progress in bringing advanced audiences […]
August 3, 2017

I Want My MTV!

Just after midnight on August 1, 1981, the brand new Music Television Network came on the air, with a bang. Its opening moments consisted of footage […]
September 8, 2016

clypd Hires Henry Rivero to Build Up clypd’s European Presence

We’re excited to announce this morning that Henry Rivero, formerly of RTL Group has joined clypd as the General Manager of Europe. Most recently, Rivero was […]
July 19, 2016

clypd Brings Optimize Private Marketplace to Linear TV

This morning, we are excited to announce the release of Optimize Private Marketplace (PMP), a suite of sales tools for media companies engaged in yield optimization and advanced audience sales transactions. Several leading media companies, including Discovery Communications, ESPN, and Fox Networks Group have been using the clypd platform to prepare for and engage with their brand and agency partners on new opportunities that leverage data and an increased level of workflow automation. This latest offering builds upon clypd’s existing linear TV private marketplace offering. Features include end-to-end deal lifecycle management, data onboarding, yield-optimized and audience-focused scheduling, and proposal generation.
February 23, 2016

Enhancing TV Sales, One Daypart at a Time

We all have certain activities we do in our daily and weekly lives that could stand for some enhancements. Imagine if your hour-long grocery adventure each week could be completed in minutes. But will your cupboards be without the kids’ favorite snacks? Will paying for your purchase require a second job? Improvements are great, but you need to remain in charge and ensure that any incremental benefits are not wiped out by negatives. At clypd, we recognized that there is an opportunity to take this food shopping analogy to TV advertising.
February 9, 2016

Nielsen’s Panel Expansion and National Ratings Modeling: What’s Happening?

You may have seen reports that Nielsen has expanded its US National People Meter panel and is using modeling in this expansion. What does this really mean? To understand the change that Nielsen has introduced, it’s useful to lay out the Nielsen TV measurement landscape in the US.
November 2, 2015

clypd Partners with SpotX to Create Ad Sales Platform for TV and Digital Video

We are excited to announce that we have teamed up with SpotX to create the industry's first advertising sales solution for the sale of traditional TV and digital video inventory. The pairing of SpotX’s digital video platform and clypd’s linear TV platform will create ad sales solutions that empower media companies to holistically monetize audiences and video across all distribution points.
October 14, 2015

The Future Of TV Advertising: What To Expect And What To Avoid

Q: What are the challenges facing advertisers when it comes to planning a campaign on TV and other media so that it will target viewers who […]