Leading Energy Advertiser Saved Time and Increased Reach
The Challenge
National TV buying team for a Leading Energy Company had a goal of reaching their advanced targets across a large network list, with a short turnaround time before first flight date.
The clypd Solution
Two custom advanced targets were created using MRI Fusion
Using the clypd buyers’ portal, multiple proposals were created, resulting in an optimized campaign across more than 20 networks
The Results
After defining the network list for consideration, clypd Partner Solutions worked collaboratively with the buying team to create a campaign.
40%
increase in advanced target impressions on the optimized proposal, as compared to the benchmark
23
Campaign aired across 23 networks
2Days