Leading Energy Advertiser Saved Time and Increased Reach
National TV buying team for a Leading Energy Company had a goal of reaching their advanced targets across a large network list, with a short turnaround time before first flight date.
The clypd Solution
Two custom advanced targets were created using MRI Fusion
Using the clypd buyers’ portal, multiple proposals were created, resulting in an optimized campaign across more than 20 networks
After defining the network list for consideration, clypd Partner Solutions worked collaboratively with the buying team to create a campaign.