Leading Energy Advertiser Saved Time and Increased Reach

The Challenge

National TV buying team for a Leading Energy Company had a goal of reaching their advanced targets across a large network list, with a short turnaround time before first flight date.

The clypd Solution

Target

Two custom advanced targets were created using MRI Fusion

Using the clypd buyers’ portal, multiple proposals were created, resulting in an optimized campaign across more than 20 networks

The Results

After defining the network list for consideration, clypd Partner Solutions worked collaboratively with the buying team to create a campaign.

40%

increase in advanced target impressions on the optimized proposal, as compared to the benchmark


23

Campaign aired across 23 networks


2Days

From RFP submission to Hold