July 21, 2014

Product: Bringing Pricing/Value Transparency to TV Advertising

We recently released an oft-requested view into the pricing associated with media. As a media partner, I need an understanding of how my media pricing rules scale with volume. As a media planner, I need to know not only how much inventory exists for a particular set of targeting criteria, but the price associated with it.
July 17, 2014

A Peek Into The Future: Where Programmatic TV Is Headed

When Terry Kawaja speaks, the ad world listens—and for good reason. His insights lack preconceived notions and biases—assets in a potentially controversial piece like his latest […]
July 17, 2014

A Peek Into The Future: Where Programmatic TV Is Headed

When Terry Kawaja speaks, the ad world listens—and for good reason. His insights lack preconceived notions and biases—assets in a potentially controversial piece like his latest on the Future of TV.
July 16, 2014
Mass Technology Leadership Council

clypd Selected as a Start-up to Watch Finalist by MassTLC

We’re happy to announce that clypd has been named a finalist in the Start-up to Watch category of the 17th annual MassTLC Leadership Awards! The Start-up to Watch Award recognizes a new and innovative technology company that demonstrates the potential for significant growth and positive change to its market or industry.
July 16, 2014

Office Envy: The BostonFest Edition

It’s Wednesday afternoon and the skies are grim, but you’re lovin’ life from your corner office — aren’t you? If that’s not the case (don’t worry, […]
July 11, 2014

clypd Named an AlwaysOn Global Company to Watch

We are proud to be named this week in the AlwaysOn Global 100 Companies to Watch list,which honors the most promising private companies in the global […]
July 3, 2014

Another positive SSP Exit: Facebook acquires LiveRail

Yesterday, Facebook made a monster move with their acquisition of online video platform leader LiveRail and immediately bolstered their growing video offerings. This follows Facebook’s purchase […]
June 26, 2014

Will Programmatic Advertising Take Over TV?

Who needs ratings when you can buy TV impressions? All you need is a defined audience, the ability to deliver an ad wherever a person is […]
June 18, 2014

CLYPD LAUNCHES API FOR AUTOMATED TELEVISION ADVERTISING

clypd, television advertising platform and service provider, has launched an API for television advertising: the TVonTap API. The API represents a fundamental shift in the TV […]