March 28, 2019

March Madness: A Slam Dunk for Advertisers

Roughly 100 million people will tune in to the 68-team March Madness college basketball tournament this year. Played across three weeks, in 14 cities, from the […]
February 28, 2019

Lincoln and Washington: Still Marketing Gold

Presidents’ Day weekend is intended to honor both George Washington and Abraham Lincoln and provide a three day break. More of us know it as a […]
January 31, 2019

I Wish I Were an Oscar Mayer Wiener…Mobile Driver

Since German immigrants Oscar and Gottfried Mayer opened their small meat market on the north side of Chicago in 1883, they have been leaders in many […]
January 24, 2019

Bringing Consistency and Transparency to Data-Driven Linear

Over the past several years, the TV industry has begun to embrace advanced audience buying and data-driven linear. The majority of the larger Media Owners have […]
December 20, 2018

Dick Wolf’s Journey from Toothpaste to Police Procedurals

The clypd holiday party a few weeks ago featured an 11-question TV trivia quiz, befitting of a company rooted in the TV business. One of the […]
November 29, 2018

Retailers and Advertisers Flock Around Rockefeller’s Annual Tree Lighting

Earlier this month, it was warm enough, and quiet enough, to sit outside on the patio at Rockefeller Center, and enjoy a glass of wine at […]
November 27, 2018

Using Viewing Probabilities to Explore Advanced Audiences

Because age and gender demographics have traditionally been used by the advertising industry, viewing patterns have been well established and are mostly consistent over time. With […]
October 25, 2018

Seriously Cheesy Commercials

As sweater weather sweeps the nation, in the food world, the focus for many shifts to comfort food. Soups, stews, roasts, and wonderfully cozy, comfy, melted […]
October 17, 2018

clypd to Optimize TV Campaigns for Viewer Attention using TVision Data

New York – October 17, 2018 – clypd, the leading audience-based sales platform for television advertising, today announced the integration of TVision attention data into its […]