February 19, 2015

clypd Brings Breakthrough Yield Optimization Solution to Television Advertising

We are excited to announce this morning that we have released clypd Optimize, a product solution for yield optimization across TV asset inventory schedules. Optimize brings sales-focused intelligence to the oft-brute force process of building and managing sales proposals and commercial play-out schedules within the constraints of technical and business rules.
February 19, 2015

clypd Optimize Brings Yield Optimization to Television

BOSTON, MA –February 19, 2015 – clypd, the technology platform for programmatic TV advertising, today announced the release of Optimize, a product solution for yield optimization across TV asset inventory schedules. Optimize brings sales-focused intelligence to the oft-brute force process of building and managing sales proposals and commercial play-out schedules within the constraints of technical and business rules.
January 16, 2015

clypd VP of Product Jason Burke speaks on TubeMogul PTV Panel

On December 4, clypd's VP of Product Jason Burke participated in a panel at TubeMogul's PTV Summit in New York City. At the event, TubeMogul announced the release of their programmatic TV offering for marketers.
August 19, 2014

Programmatic TV Advertising Now Allows for Direct Deal Management

There's no denying that direct deals and offline negotiations of TV advertising will never go away. It has been essential to the upfronts and they are responsible for the lion's share of TV media sales. In order for programmatic TV to be fully successful, it will have to embrace a long tradition while also looking to the future and embracing new technologies.
August 19, 2014

clypd Announces Landmark Rollout of Deal ID for TV

BOSTON, MA – August 19, 2014 – clypd, the supply-side technology platform for programmatic TV advertising, today announced the industry's first implementation of Deal ID for TV media sales. clypd's support for Deal ID in programmatic TV provides sales organizations a solution in marrying both high-touch pre-negotiated deals with the core tenets of programmatic advertising: automation of workflows and data-driven decisioning.
June 17, 2014

clypd Spearheads Industry-first Programmatic Advertising API for Television

Boston, MA — June 17, 2014 — clypd, the technology platform for programmatic television advertising, today announced the publication of an Application Programming Interface (API) for television advertising. The API marks a breakthrough in the landscape of television advertising toward bringing an automated, data-driven solution to the way television advertising is bought and sold.
June 6, 2014

clypd’s VP of Product is an AdMan speaking at Boston’s State of Innovation

Buy your tickets for BostInno’s State of Innovation conference to hear clypd’s VP of Product, Jason Burke, battle with other ad tech and advertising folk about […]
May 5, 2014

Talking Programmatic, Big Picture at NCTA Cable Show

Several members of the clypd team spent a few days at NCTA's The Cable Show 2014 having great conversations with partners and customers and continuing to evangelize the innovations of programmatic television advertising.
April 24, 2014

Miss the clypd Open House? Here’s a Recap

A week ago, we hosted our Open House at clypd headquarters in Somerville. We can say with complete confidence that it was a smashing success. Nearly 200 of our closest friends, family, and supporters joined us as we mingled, networked, and enjoyed our new office space.