August 29, 2018

Maximizing Reach in Linear TV, or How to Choose the Location of a New Coffee Shop

As audience-based linear TV campaigns become more common, we are seeing that the default goal of campaign optimization is shifting from maximizing advanced target impressions to […]
July 12, 2016

Eighty-Four Mathematicians Walk into a Lecture Hall…

And tackle four industrial problems, including a programmatic TV problem proposed by clypd, during a week-long workshop. This happened on June 12-17, 2016 at Duke University during the 32nd Annual Mathematical Problems in Industry (MPI) Workshop. This year, the MPI workshop attracted 84 mathematicians from universities, industry, and national laboratories from Canada, the UK, and the US.