May 11, 2017

Original or Firework, There’s Only One Way to Eat an Oreo

Over the past few years, in attempt to stay relevant and top of mind of all cookie-eating consumers, Oreo has been introducing limited-edition flavors on the […]
April 27, 2017

The Most Exciting Two Minutes in Sports? Marketers Are Sure Betting on It

On May 6th, twenty of the world’s fastest horses will race down the track at Churchill Downs in Louisville for the 143rd annual Kentucky Derby. Nicknamed […]
April 13, 2017

Ain’t Nobunny like the Cadbury Bunny

The grass outside is turning green and growing, tulips are blooming, which means... 'tis the season to devour some Cadbury eggs. If you've turned on the TV recently, chances are you've seen the classic Cadbury bunny spot. Cadbury Creme Eggs may be one of Britain's most famous imports. In 1824, John Cadbury opened up shop in Birmingham, UK where he sold tea, coffee, cocoa, and drinking chocolate. In 1923, the company released its cream-filled eggs, but the Cadbury Creme Eggs that we know and love weren't released until 1971. The chocolate, creme, and fondant-filled eggs quickly became an Easter must-have (possibly nestled next to some marshmallow Peeps). Its popularity was helped along by the classic clucking bunny TV campaign, which originally debuted in 1982.
April 6, 2017

clypd-led Standards Group Releases Advanced Audience Targeting Guidelines for Linear TV Advertising

NEW YORK–(BUSINESS WIRE)–The Advanced Target Standards Group, a consortium of eight of the leading network TV programmers working with clypd, today announced a set of guidelines […]
March 23, 2017

The Power Rangers that Keep Going

The new "Power Rangers" adaptation may seem like a reboot, but Power Rangers as a franchise has been alive and well since the original TV show kicked off in 1993. "Mighty Morphin' Power Rangers" debuted in August 1993 on Fox Kids, the programming block for children that aired on Fox from 1990 to 2002. An immediate hit, kids all across the country rushed home from school, grabbed a bag of 3D Doritos and Gushers, and turned on the TV to watch "Mighty Morhpin' Power Rangers" six days a week.
March 9, 2017

58 Years Ago, Barbie Changed Little Girls’ Lives Forever

58 years ago today, Barbara Millicent Roberts made her debut at the American Toy Fair in New York City. Also known as Barbie, she stood 11 inches tall, sported blond hair and wore a black and white swimsuit, complete with accessories like sunglasses, high-heeled shoes, and hoop earrings. Ruth Handler, cofounder of Mattel, created Barbie after seeing her young daughter ignore her baby dolls and play make-believe with paper dolls of adult women. Handler named her new doll after her daughter, and it became the first doll in the US with an adult body. Barbie debuted at an opportune time - the 1950s saw the post-war boom and the rise of the suburban middle class. Children were becoming a new group of citizens called “teenagers,” and television was taking off as an advertising medium. In 1955, Mattel became the first company to air commercial sports to children with its sponsorship of the “Mickey Mouse Club.” Mattel used its sponsorship to introduce Barbie to America.
February 23, 2017

CCIS and clypd – A Co-Op Collaboration Where Everyone Wins

The minute a co-op enters clypd’s (pronounced ‘clipped’) trendy Davis Square office space, it is clear they are not in for a typical experience.  Clypd, a […]
February 23, 2017

When the Academy Awards Turned to Television

This Sunday night, Hollywood stars will make their yearly journey to the Dolby Theatre for the 89th Academy Awards, while audiences eagerly await the announcements of the film industry’s most coveted awards. These days, we take it for granted that the Oscars will be televised, but that wasn't always the case. It wasn’t until 1953 that NBC aired the 25th Academy Awards live on television, although it had been covered on live radio since 1930.
February 9, 2017

Tom Brady, MVP On and Off the Field

Super Bowl LI cemented one thing for sure: Tom Brady is one of the greatest quarterbacks of all time. Of course, we're a little biased here at clypd, with most of the team in Somerville (although we do have quite a strong and vocal New York contingent). On Sunday, Brady and the Patriots managed to come back from the biggest point deficit in Super Bowl history to clinch their 5th title. For Brady's performance, he received the MVP award in a very awkward award ceremony with NFL commissioner Roger Goodell. As one of the star athletes of match, Brady also made a couple of appearances while not on the field during the Super Bowl, during its commercial breaks.