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Jeanne Yeh

Long Live The 30-Second Spot

By Ad Tech Musings, clypd Blog No Comments

Recent news about initiatives to bring automated and programmatic/data-driven access to TV advertising has brought out the typical buzz-kills, with the not-unexpected bogeyman: programmatic buying combined with the proliferation of IP-connected viewing devices will turn the TV advertising business into a revenue wasteland. Such doomsday predictions are based upon the flawed assumption that the adoption and integration of digital advertising technologies will trigger the same collapse of CPMs seen with online video. The assumption is flawed because it doesn’t take into account the nature and relative scarcity of TV content; YouTube videos and entertainment-grade shows such as Breaking Bad are at opposite ends of both the audience involvement and cost-to-produce spectra. Read More

Ethan Netland

A Quick Chat with…Software Engineer, Ethan Netland

By clypd, clypd Blog No Comments

Ethan is a Software Engineer at clypd, and a recent graduate from Northeastern University in Boston.

Our Intern for the summer, Vegard Sunde, had a quick chat with him about why he chose to work at clypd and what he thinks about working here.

1)      Why did you decide to join clypd?

My boss, Dave Owens from my last co-op at Northeastern, used to work with Doug, Josh and a couple of these other guys at Where. So when I graduated, I took a month and a half off to take it easy before I started to apply for jobs. Then Dave called me up and said he had to introduce me to a company some friends of him had started. I came in and had an interview, and it went really well. I vibed with everyone in the company, and it seemed like a great opportunity I really could not pass on.

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Doug Hurd

A Quick Chat with…Co-Founder Doug Hurd

By clypd, clypd Blog No Comments

Doug is the co-founder and VP of Business development at clypd and leads the organization’s growth by building long-term strategic partnerships. Doug leads by example with extensive experience striking deals with customers and partners that help fuel the company’s growth. Previously Doug was Director of Business Development at PayPal Mobile where he was responsible for executing strategic partnerships to accelerate PayPal’s off-line mobile payment initiative by expanding the penetration of PayPal’s mobile products across devices, platforms and POS solutions.

We let our Norwegian Intern for the summer, Vegard Sunde, ask him some questions about clypd, previous experience and challenges developing the clypd platform.

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Sumit Shah

A Quick Chat with…Principal Engineer, Sumit Shah

By clypd, clypd Blog No Comments

Sumit is Principal Engineer at clypd. He loves to solve tough scaling issues and is currently leading efforts to build Clypd’s real time exchange and helps out with the data and reporting stack. Before clypd he worked as a Software Development Manager at Pay Pal where he led a team of engineers building a horizontally scaled mobile advertising delivery platform.

Our Intern for the summer, Vegard Sunde, had a quick chat with him about why he chose to work at clypd and what he thinks about working here. 

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