August 20, 2014

Boston’s Best Company Culture – Greater Boston

Almost 80 of Boston’s Hottest Tech companies have built a BIZZpage to show off their company culture & recruit the best talent around. We’re taking a […]
August 20, 2014

Clypd adds Deal ID support in programmatic TV ad buys

Throughout the history of TV advertising, negotiated deals have been managed offline, especially during the upfronts, and continue to account for the lion’s share of TV […]
August 19, 2014

Will Deal ID Catch On In TV? Ad Platform Clypd Hopes So

One of the purposes of Deal ID is to allow buyers and sellers to negotiate deals that combine the personal touch of the direct sale with […]
August 13, 2014

How to Be a Better Intern: 3 Things I Wish I Knew Earlier

Internships are not easy. Within a span of a few months, you have to become familiar with your team, learn and follow the team’s best practices, understand the goals of the company, and contribute some meaningful work.
August 5, 2014

Programmatic TV Trailblazers: Sandro Catanzaro of DataXu

In this new series, we interview the people and companies paving the way in programmatic TV advertising. This week, we interview Sandro Catanzaro, the Co-Founder and Senior Vice President of Analytics and Innovation at DataXu. With his deep data science and marketing experience, Sandro has helped DataXu become one of the leading integrated programmatic marketing solutions in the industry. DataXu currently has more than 11 offices across eight countries, servicing more than 700 brands across the globe.
July 30, 2014

Join clypd for Somerville’s First Tech Pub Crawl

We’re officially one week away from Somerville’s first annual tech pub crawl! Next Wednesday, August 6, clypd will be teaming up with TUGG, and fellow start-ups Drync, Evergage, Velir, and Wistia to host a rocking good event to benefit a great cause.
July 24, 2014

An Introduction to Television Data Management Platforms (DMP)

In the ad tech world, there are a lot of acronyms. In this series, we’ll discuss the DMP – or Data Management Platform. In the digital landscape, DMPs are fairly established and standardized, but in the television world, they operate differently, simply because television and digital media are different. A DMP is a centralized computing system for collecting, integrating, and managing large sets of structured and unstructured data from disparate sources. First, data goes in, then it gets manipulated, normalized, and prepared in an easy to use manner that makes it actionable. In television, the design, functionality, and utility of a DMP are different than in other environments.
July 21, 2014

Race Intensifies for Multiplatform Ad Systems

Despite all the hype surrounding online video and the push that many programmers and operators have made to expand the content they make available on digital […]
July 21, 2014

For Boston tech companies, beer is culture builder and recruiting tool

Good talent is at such a premium for Boston tech companies, especially for those startups looking for experienced design, engineering, and development folks, that many resort […]