Internships are not easy. Within a span of a few months, you have to become familiar with your team, learn and follow the team’s best practices, understand the goals of the company, and contribute some meaningful work.
In this new series, we interview the people and companies paving the way in programmatic TV advertising.
This week, we interview Sandro Catanzaro, the Co-Founder and Senior Vice President of Analytics and Innovation at DataXu. With his deep data science and marketing experience, Sandro has helped DataXu become one of the leading integrated programmatic marketing solutions in the industry. DataXu currently has more than 11 offices across eight countries, servicing more than 700 brands across the globe.
We’re officially one week away from Somerville’s first annual tech pub crawl! Next Wednesday, August 6, clypd will be teaming up with TUGG, and fellow start-ups Drync, Evergage, Velir, and Wistia to host a rocking good event to benefit a great cause.
In the ad tech world, there are a lot of acronyms. In this series, we’ll discuss the DMP – or Data Management Platform. In the digital landscape, DMPs are fairly established and standardized, but in the television world, they operate differently, simply because television and digital media are different.
A DMP is a centralized computing system for collecting, integrating, and managing large sets of structured and unstructured data from disparate sources. First, data goes in, then it gets manipulated, normalized, and prepared in an easy to use manner that makes it actionable. In television, the design, functionality, and utility of a DMP are different than in other environments.