Good talent is at such a premium for Boston tech companies, especially for those startups looking for experienced design, engineering, and development folks, that many resort to various gimmicks and enticements to attract that coveted “new hire.” While the good old fashioned, “Let’s throw buckets full of money at this techie” practice is still alive and well, some startups (especially early stage ones) can’t afford that approach. So they get creative.
When Terry Kawaja speaks, the ad world listens—and for good reason. His insights lack preconceived notions and biases—assets in a potentially controversial piece like his latest on the Future of TV.
Terry speaks of the current conversations happening in silos:
- Linear TV folks dismissing the relatively smaller digital budgets
- Digital fellas convinced that their strategies will force the same extinction for TV that radio and newspapers experienced
Given the large combined budgets ($70B TV, $7B digital video), where are the peacemakers in the middle, singing, “can’t we all just get along”?
We’re happy to announce that clypd has been named a finalist in the Start-up to Watch category of the 17th annual MassTLC Leadership Awards! The Start-up to Watch Award recognizes a new and innovative technology company that demonstrates the potential for significant growth and positive change to its market or industry.
It’s Wednesday afternoon and the skies are grim, but you’re lovin’ life from your corner office — aren’t you?
If that’s not the case (don’t worry, I’m right there with you) and you need a bit of motivation to motor through your emails from now until five o’clock strikes, continue reading:
Who needs ratings when you can buy TV impressions? All you need is a defined audience, the ability to deliver an ad wherever a person is viewing and automation to deliver that ad millions of times across multiple channels. Those are the basics of a programmatic vision for television—a vision that doesn’t care which show a viewer is tuned to but only who that viewer is.
clypd, television advertising platform and service provider, has launched an API for television advertising: the TVonTap API. The API represents a fundamental shift in the TV ad space, as the API allows for automation. Automation enables the ability for TV ads to be driven by data and should alter the methods by which ad space is bought and sold.
This morning, we are very excited to announce the publication of an Application Programming Interface (API) for television advertising. The API marks a breakthrough in the landscape of television advertising toward bringing an automated, data-driven solution to the way television advertising is bought and sold.
It’s only been two months since clypd settled down in Somerville, but the TV advertising platform company is already feeling right at home. After spending around a year holed up in Dogpatch Labs, the company began the quest for a space of its own. Searching long and hard for the perfect fit, the clypd team finally found the office of its dreams…
Read the full BostInno article here.