October 23, 2014

Product: The Man Behind the Curtain Does Matter

The product and engineering teams at clypd focus on building features that enhance the way that TV advertising is sold. Innovation is an amazing thing, especially in an established business like TV media sales, but innovation without consideration for the people that use the systems and tools will not thrive. Understanding this, everything built at clypd also has a goal of respecting the both user experience while ensuring utility of the features.
July 21, 2014

Product: Bringing Pricing/Value Transparency to TV Advertising

We recently released an oft-requested view into the pricing associated with media. As a media partner, I need an understanding of how my media pricing rules scale with volume. As a media planner, I need to know not only how much inventory exists for a particular set of targeting criteria, but the price associated with it.
July 17, 2014

A Peek Into The Future: Where Programmatic TV Is Headed

When Terry Kawaja speaks, the ad world listens—and for good reason. His insights lack preconceived notions and biases—assets in a potentially controversial piece like his latest on the Future of TV.
July 3, 2014

Another positive SSP Exit: Facebook acquires LiveRail

Yesterday, Facebook made a monster move with their acquisition of online video platform leader LiveRail and immediately bolstered their growing video offerings. This follows Facebook’s purchase […]
November 18, 2013

Preparing for the Future: Part I

Preparing for the future, far in advance of when that day arrives, is something that we all tend to do when thinking about college for our […]
September 19, 2013

ABCs of Television Ad Tech

Ad Tech is notoriously rife with acronyms on both the business and technology sides of the fence. clypd’s experience in the television ad tech world has […]
August 9, 2013
Jason Burke

Transparency into Auction Dynamics

We all recall with frustration our failed swings at the birthday piñata, and then the triumphant scrambling for sweets when we finally connected with the papier-mâché […]
June 4, 2013
Jason Burke

Conversions across channels

We roll our eyes and leave the room when the Grammy Award-winning rapper spends his 90 seconds of mic time at the Kodak Theater thanking everyone […]